Essentials of marketing /
Title By: Pettitt, StephenMaterial type: BookPublisher: Harlow : Pearson, c2013.Edition: 3rd ed.Description: xvi, 608 p. : ill. ; 27 cm.ISBN: 978-0273727729Subject(s): Marketing | Marketing Information | Marketing Research
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 BR ES (Browse shelf)||Available||T0016269|
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|658.8 BL PR Principles & practice of marketing /||658.8 BL PR Principles and practice of marketing /||658.8 BO SA Sales as a strategic tool in your organization||658.8 BR ES Essentials of marketing /||658.8 BR HA Hacking marketing :||658.8 BR MA Business marketing /||658.8 BR MA Marketing and sales analytics :|
Chapter 1 -Marketing Dynamics Chapter 2- The European marketing environment Chapter 3- Buyer behaviour Chapter 4- Segmenting markets Chapter 5- Marketing information and research Chapter 6- Product Chapter 7- Price Chapter 8- Place Chapter 9- Promotion: integrated marketing communication Chapter 10- Advertising and sales promotion Chapter 11- Promotion: direct and digital marketing Chapter 12- Promotion: personal selling, PR and sponsorship Chapter 13- Marketing strategy and planning Chapter 14- Services and non-profit marketing.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.