Essentials of marketing /
By: Brassington, Frances
Title By: Pettitt, Stephen
Material type:
BookPublisher: Harlow : Pearson, c2013.Edition: 3rd ed.Description: xvi, 608 p. : ill. ; 27 cm.ISBN: 978-0273727729Subject(s): Marketing | Marketing Information | Marketing Research
Summary:
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BR ES (Browse shelf) | Available | T0016269 |
Total holds: 0
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| 658.8 BL PR Principles & practice of marketing / | 658.8 BL PR Principles and practice of marketing / | 658.8 BO SA Sales as a strategic tool in your organization | 658.8 BR ES Essentials of marketing / | 658.8 BR HA Hacking marketing : | 658.8 BR MA Business marketing / | 658.8 BR MA Marketing and sales analytics : |
Chapter 1 -Marketing Dynamics Chapter 2- The European marketing environment Chapter 3- Buyer behaviour Chapter 4- Segmenting markets Chapter 5- Marketing information and research Chapter 6- Product Chapter 7- Price Chapter 8- Place Chapter 9- Promotion: integrated marketing communication Chapter 10- Advertising and sales promotion Chapter 11- Promotion: direct and digital marketing Chapter 12- Promotion: personal selling, PR and sponsorship Chapter 13- Marketing strategy and planning Chapter 14- Services and non-profit marketing.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.