Essentials of marketing / Dr. Frances Brassington, Dr. Stephen Pettitt
Material type:
- 978-0273727729
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BR ES (Browse shelf(Opens below)) | Available | T0016269 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.8 BL ON 100 great marketing ideas from leading companies around the world / | 658.8 BL PR Principles & practice of marketing / | 658.8 BL PR Principles and practice of marketing / | 658.8 BR ES Essentials of marketing / | 658.8 BR HA Hacking marketing : | 658.8 BR MA Business marketing / | 658.8 BR MA Marketing and sales analytics : |
Chapter 1 -Marketing Dynamics Chapter 2- The European marketing environment Chapter 3- Buyer behaviour Chapter 4- Segmenting markets Chapter 5- Marketing information and research Chapter 6- Product Chapter 7- Price Chapter 8- Place Chapter 9- Promotion: integrated marketing communication Chapter 10- Advertising and sales promotion Chapter 11- Promotion: direct and digital marketing Chapter 12- Promotion: personal selling, PR and sponsorship Chapter 13- Marketing strategy and planning Chapter 14- Services and non-profit marketing.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
There are no comments on this title.