The great fragmentation : and why the future of business is small /
By: Sammartino, Steve
Material type: BookPublisher: Milton, Qld. : John Wiley & Sons, c2014Description: xi, 269 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780730312680Subject(s): Business enterprises | Information technology | Information societyDDC classification: 658.4062Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.4062 SA GR (Browse shelf) | Available | T0013930 |
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
This is a small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. This book shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. This book provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.