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Marketing research with SPSS / Wim Janssens ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2008.Description: x, 441 p. : ill. ; 25 cmISBN:
  • 9780273703839
  • 0273703838 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/30285555 22
LOC classification:
  • HF5415.2 .M35842 2008
Other classification:
  • 70.03
Summary: The most secretive of the trout family but also the most aggressive, brown trout are a paradox. Among freshwater fish, their predatory nature is rivaled only by the pike family. Among fishermen, they are an object of endless fascination and speculation. After a lifetime of fishing the West, the author has reached a point where he can annually catch more than a half dozen monster browns, each weighing more than five pounds. Most fishermen who would give their eye teeth to reproduce hisy success. With detailed descriptions of his unusual techniques, and with some surprising, often counterintuitive revelations about what works and what doesn't, this book passes along all the author's secrets.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.830285555 JA MA (Browse shelf(Opens below)) Available T0012575

Includes bibliographical references and index.

The most secretive of the trout family but also the most aggressive, brown trout are a paradox. Among freshwater fish, their predatory nature is rivaled only by the pike family. Among fishermen, they are an object of endless fascination and speculation. After a lifetime of fishing the West, the author has reached a point where he can annually catch more than a half dozen monster browns, each weighing more than five pounds. Most fishermen who would give their eye teeth to reproduce hisy success. With detailed descriptions of his unusual techniques, and with some surprising, often counterintuitive revelations about what works and what doesn't, this book passes along all the author's secrets.

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