Business research methods : a practical approach /
By: Cameron, Sheila
Title By: Price, Deborah
Material type:
BookPublisher: London : Chartered Institute of Personnel and Development, c2009.Description: xxxix, 610 p. : ill. (some col.) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781843982289; 1843982285 (pbk.)Subject(s): Business -- Research -- Methodology | Management and Business StudiesDDC classification: 658.0072
Summary:
Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written. Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project. Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai PHD Shelf | 658.0072 CA BU (Browse shelf) | Available | T0033732 |
Total holds: 0
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| 658.0072 BR BU Business research methods | 658.0072 BR BU Business research methods | 658.0072 BR BU Business research methods | 658.0072 CA BU Business research methods : a practical approach / | 658.0072 GI RE Research methods for managers / | 658.0072 GU QU Qualitative methods in management research / | 658.0072 GU QU Qualitative methods in management research / |
Includes bibliographical references and index.
Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written. Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project. Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.