Digital marketing : a practical approach /
By: Charlesworth, Alan
Material type: BookPublisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2014.Edition: 2nd Ed.Description: xxiii, 342 p. : ill. : 25 cm.ISBN: 9780415834834Uniform titles: Internet marketing Subject(s): Internet marketingDDC classification: 658.8/72Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.872 CH DI (Browse shelf) | Available | T0016363 |
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658.872 CA LI The like economy / | 658.872 CA MA Marketing and customer loyalty : | 658.872 CE BU Buy now : creative marketing that gets customers to respond to you and your product / | 658.872 CH DI Digital marketing : a practical approach / | 658.872 CH DI Digital marketing : | 658.872 CH EB E-business and e-commerce management : strategy, implementation and practice / | 658.872 CH EB E-business and e-commerce management : strategy, implementation and practice / |
Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
Includes bibliographical references and index.
The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue.
Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.