Includes bibliographical references and index.

Selecting the new venture -- What's entrepreneurship about? : do you want to start a new business venture? -- New venture options : do you want to start a new business, buy one, or be a franchisee or corporate entrepreneur? -- What business? : how do you find opportunities and develop a business model? -- How do you assess the chances of venture success? feasibility analysis and protecting the business model legally -- Planning the new venture -- Business planning : what's your legal form and strategy? -- The marketing plan : who are your customers? -- The location and layout plan : what facilities do you need? -- The operations plan : how will you make the product? -- The human resource plan : how do you build the new venture team? -- The finance plan : how much money do you need? -- Financing and controlling the new venture -- Sources of funds : where do you get the money? -- Controls : how do you keep the new venture on track? -- Appendix A: Where can you get help? : sources of domestic and global assistance -- Appendix B: The business plan example.