Innovation and entrepreneurship : practice and principles / Peter Drucker ; with a foreword by Joseph Maciariello

Introduction: The Entrepreneurial Economy; Part I The Practice of Innovation; 1 Systematic Entrepreneurship; 2 Purposeful Innovation and the Seven Sources for Innovative Opportunity; 3 Source: The Unexpected; 4 Source: Incongruities; 5 Source: Process Need; 6 Source: Industry and Market Structures; 7 Source: Demographics; 8 Source: Changes in Perception; 9 Source: New Knowledge; 10 The Bright Idea; 11 Principles of Innovation Part II The Practice Of Entrepreneurship12 Entrepreneurial Management; 13 The Entrepreneurial Business; 14 Entrepreneurship in the Service Institution; 15 The New Venture; Part III Entrepreneurial Strategies; 16 ''Fustest with the Mostest''; 17 ''Hit Them Where They Ain''t''; 18 Ecological Niches; 19 Changing Values and Characteristics; Conclusion: The Entrepreneurial Society; Suggested Readings; Index

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship . A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker's most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: 'the entrepreneur always searches for change, responds to it and exploits it as an opportunity'. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. nbsp; With a new foreword by Joseph Maciariello .