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Concepts in Strategic Management and Business Policy : globalization, innovation and sustainability

By: Wheelen, Thomas L
Title By: Hunger, J. David, 1941- | Hoffman, Alan N | Bamford, Charles E
Material type: BookPublisher: Boston, Mass. : Pearson, 2015.Edition: 14th ed.Description: 400 p. : col. ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292056579; 0132570211 (pbk.)Program: MGMT314Subject(s): Strategic planning | Management and Business Studies | Strategic planning -- Case studies | SustainabilityDDC classification: 658.4012
Summary:
For Strategic Management and Business Policy courses. Class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change, global warming and energy availability.
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Includes bibliographical references and index.

Note: Global edition.

For Strategic Management and Business Policy courses. Class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change, global warming and energy availability.

MGMT314

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