The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu /
By: Sheetz-Runkle, Becky
Material type:
BookPublisher: New York : AMACOM--American Management Association, 2014.Description: viii, 225 p. ; 23 cm.ISBN: 9780814433812; 0814433812Subject(s): Small business -- Management | Strategic planning | Leadership | BUSINESS & ECONOMICS -- Industrial Management | BUSINESS & ECONOMICS -- Management | BUSINESS & ECONOMICS -- Management Science | BUSINESS & ECONOMICS -- Organizational BehaviorDDC classification: 658.4/012
Summary:
Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 SH AR (Browse shelf) | Available | T0014973 |
Total holds: 0
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| 658.4012 SC ST Strategic management of technological innovation | 658.4012 SE IN The innovation engine | 658.4012 SE UN Understanding global strategy | 658.4012 SH AR The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / | 658.4012 SH ST Strategy for credit unions : | 658.4012 SI IN The innovator's toolkit : | 658.4012 SI IN The innovator's toolkit : |
Includes bibliographical references (p. 215-218) and index.
Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War.