Researching customer satisfaction & loyalty : how to find out what people really think /
By: Szwarc, Paul
Material type:
BookSeries: Market research in practice series.Publisher: London ; Sterling, VA : Kogan Page, 2005.Description: xiv, 258 p. : ill ; 23 cm.ISBN: 0749443367Other title: Researching customer satisfaction and loyalty.Subject(s): Consumer satisfaction | Customer loyaltyDDC classification: 658.8/12
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 SZ RE (Browse shelf) | Available | T0030122 |
Total holds: 0
Includes bibliographical references (p. 247-251) and index.