International marketing strategy
By: Bradley, Frank
Material type: BookPublisher: New York : FT/Prentice Hall, c2005.Edition: 5th ed.Description: xxvii, 408 p. : ill. ; 25 cm.ISBN: 0273686887Subject(s): Export marketing -- ManagementDDC classification: 658.8/4Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.84 BR IN (Browse shelf) | Available | T0013327 |
, Shelving location: Main Collection Close shelf browser
658.84 BA EF e-Finance : the electronic revolution / | 658.84 BA EF e-Finance : the electronic revolution / | 658.84 BA IN International marketing / | 658.84 BR IN International marketing strategy | 658.84 BR WH What sticks : Why most advertising fails and how to guarantee yours succeeds / | 658.84 CA DE Developing e-commerce systems / | 658.84 CA DE Developing e-commerce systems / |
Includes bibliographical references and index.
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today¿s competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based. The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.