Contemporary brand management Johny K. Johansson, Kurt A. Carlson
Material type:
- text
- unmediated
- volume
- 9781452242873
- 658.827 23
- HF5415.1255 J64 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 JO CO (Browse shelf(Opens below)) | Available | T0015566 |
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658.827 HU SU Super signs : | 658.827 IL LU Illustrative branding : | 658.827 IN TE Internet branding : | 658.827 JO CO Contemporary brand management | 658.827 KA BR Brand real : | 658.827 KA LU The luxury strategy : | 658.827 KE BR The breakaway brand : |
Formerly CIP. Uk
Includes bibliographical references and index.
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
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