Normal view MARC view ISBD view

Contemporary brand management

By: Johansson, Johny K
Title By: Carlson, Kurt A
Material type: BookPublisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015Description: xi, 259 pages ; illustrations : 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452242873Subject(s): Branding (Marketing) -- Management | Strategic planning | Management and Business StudiesDDC classification: 658.827
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.827 JO CO (Browse shelf) Available T0015566
Total holds: 0

Formerly CIP. Uk

Includes bibliographical references and index.

Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.

Powered by Koha