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Contemporary brand management Johny K. Johansson, Kurt A. Carlson

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015Description: xi, 259 pages ; illustrations : 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781452242873
Subject(s): DDC classification:
  • 658.827 23
LOC classification:
  • HF5415.1255 J64 2015
Contents:
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 JO CO (Browse shelf(Opens below)) Available T0015566
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.827 HU SU Super signs : 658.827 IL LU Illustrative branding : 658.827 IN TE Internet branding : 658.827 JO CO Contemporary brand management 658.827 KA BR Brand real : 658.827 KA LU The luxury strategy : 658.827 KE BR The breakaway brand :

Formerly CIP. Uk

Includes bibliographical references and index.

Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.

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