Contemporary brand management
By: Johansson, Johny K
Title By: Carlson, Kurt A
Material type:
BookPublisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015Description: xi, 259 pages ; illustrations : 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452242873Subject(s): Branding (Marketing) -- Management | Strategic planning | Management and Business StudiesDDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 JO CO (Browse shelf) | Available | T0015566 |
Total holds: 0
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| 658.827 HU SU Super signs : | 658.827 IL LU Illustrative branding : | 658.827 IN TE Internet branding : | 658.827 JO CO Contemporary brand management | 658.827 KA BR Brand real : | 658.827 KA LU The luxury strategy : break the rules of marketing to build luxury brands / | 658.827 KE BR The breakaway brand : how great brands stand out / |
Formerly CIP. Uk
Includes bibliographical references and index.
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.