Introduction : Discourses, dispositions, tactics : reconceiving management in critical media industry studies / Derek Johnson, Derek Kompare, and Avi Santo -- Building theories of creative industry managers : challenges, perspectives, and future directions / Amanda D. Lotz -- Towards a structuration theory of media intermediaries / Timothy Havens -- Linear legacies : managing the multiplatform production process / James Bennett and Niki Strange -- Enterprising selves : reality television and human capital / Laurie Ouellette -- Record men : talent scouts in the U.S. recording industry, 1920-1935 / Kyle Barnett -- Recasting the casting director : managed change, gendered labor / Erin Hill -- Brazilian film management culture and partnering with os majors : a midlevel approach / Courtney Brannon Donoghue -- Constructing social media's indie auteurs : management of the celebrity self in the case of Felicia Day / Elizabeth Ellcessor -- "Selling station personality" : managing impending change in postwar radio, 1948-1953 / Alexander Russo -- Tweeting on the BBC : audience and brand management via third party websites / Elizabeth Evans -- Market research in the media industries : on the strategic relationship between client and supplier / Justin Wyatt -- Listening and empathizing : advocating for new management logics in marketing and corporate communication / Sam Ford.

Includes bibliographical references and index.

"In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers--"the suits"--who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners--artists, talent scouts, performers, directors, show runners, and more--in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media"--