Market-driven management : strategic and operational marketing /
By: Lambin, Jean-Jacques
Title By: Chumpitaz Caceres, Rubén | Schuiling, Isabelle
Material type:
BookPublisher: New York : Palgrave Macmillan, 2007.Edition: 2nd ed.Description: p. cm.ISBN: 9781403998538 (cloth); 1403998531 (cloth); 9781403998521 (paper); 1403998523 (paper)Subject(s): Marketing -- Europe | Marketing -- Europe -- ManagementDDC classification: 658.80094
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.80094 LA MA (Browse shelf) | Available | T0030196 |
Total holds: 0
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| 658.80076 PR OF Professional certificate in marketing : study text : assessing the marketing environment | 658.80076 PR OF Professional Diploma in Marketing : study text : managing marketing | 658.80089 BU CR Cross-cultural marketing : theory, practice and relevance / | 658.80094 LA MA Market-driven management : strategic and operational marketing / | 658.80096 MA RK Marketing management and strategy : an African casebook / | 658.800973 HA MA Marketing mistakes and successes / | 658.800973 HA MA Marketing mistakes and successes |
Includes bibliographical references and index.