Amazon cover image
Image from Amazon.com

Professional diploma in marketing : study text : the marketing planning process

Material type: TextTextSeries: Publisher: London : BPP Learning Media, c2012Description: xvi, 228 p. : ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-1445391458
Other title:
  • CIM Professional Diploma in Marketing, valid for assessments up to September 2013 [Other title]
Subject(s): DDC classification:
  • 658.80076 23
Contents:
Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing) -- Passcards (covers exam-assessed unit: Delivering customer value through marketing) -- Study text: Delivering customer value through marketing -- Study text: Managing marketing -- Study text: Project management in marketing -- Study text: The marketing planning process.
Summary: As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.80076 PR OF (Browse shelf(Opens below)) Available T0015720

Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing) -- Passcards (covers exam-assessed unit: Delivering customer value through marketing) -- Study text: Delivering customer value through marketing -- Study text: Managing marketing -- Study text: Project management in marketing -- Study text: The marketing planning process.

Includes indexes.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.

NOTES: CIM Professional Diploma in Marketing, valid for assessments up to September 2013

There are no comments on this title.

to post a comment.