Competition between national brands and store brands : models, insights, implications, and future research directions
By: Sethuraman, Raj
Title By: Raju, Jagmohan Singh
Material type:
BookSeries: Foundations and trends® in marketing ; 7:1.Description: ix, 113 p. : ill. ; 24 cm.ISBN: 9781601987129; 1601987129 (paperback)DDC classification: 381.1 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 381.1 SE CO (Browse shelf) | Available | T0013586 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 381.0954 MU IN International trade and economic co-operation : | 381.1 AN NE Neutral accent : | 381.1 BE EC The economics of retailing and distribution / | 381.1 SE CO Competition between national brands and store brands : | 381.101 EL WH When markets collide : | 381.109 HI ST The history of marketing science | 381.1091823 CH AN The changing face of retailing in the Asia Pacific / |
Originally published as Foundations and trends® in marketing, volume 7, issue 1, 2012.
Includes bibliographical references.