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Economics for managers

By: Farnham, Paul G
Material type: BookPublisher: Boston : Pearson, c2014.Edition: 3rd global ed.Description: 550 p. : ill. ; 29 cm.ISBN: 9781292060095; 0132773708 (hbk. : alk. paper)Program: TBS905 ECON928Subject(s): Economics | ManagementDDC classification: 330.024658 FA EC Online resources: Ebook | Location Map
Summary:
For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. ¿ Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. ¿ To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. ¿ The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.
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Item type Home library Call number url Status Notes Date due Barcode Item holds
TEACHER REF University of Wollongong in Dubai
Tardis 		330.024658 FA EC (Browse shelf) Available T0061726
3 DAY LOAN University of Wollongong in Dubai
Main Collection 		330.024658 FA EC (Browse shelf) Available Ebook Available T0055205
CRS University of Wollongong in Dubai
Closed Reserve 		330.024658 FA EC (Browse shelf) Available T0013613
CRS University of Wollongong in Dubai
Main Collection 		330.024658 FA EC (Browse shelf) link Available T0013614
Total holds: 0

Includes bibliographical references and index.

For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. ¿ Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. ¿ To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. ¿ The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.

TBS905 ECON928

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