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Business analytics for managers : taking business intelligence beyond reporting

By: Laursen, Gert H. N
Title By: Thorlund, Jesper
Material type: BookSeries: Publisher: Hoboken, N.J. : John Wiley & Sons , c2010.Description: xxi, 248 p. : ill. ; 24 cm.ISBN: 9780470890615; 0470890614 (hardback)Program: TBS910 ECON947 MBAS904; TBS901Subject(s): Business intelligenceDDC classification: 658.4/033
Summary:
"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."--
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.4033 LA BU (Browse shelf) Available T0013679

MBAS902 Autumn2021

MBAS904 Autumn2021

REGULAR University of Wollongong in Dubai
Main Collection
658.4033 LA BU (Browse shelf) Available T0013686
Total holds: 0

Includes index.

"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."--

TBS910 ECON947 MBAS904

TBS901

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