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Multi-channel retailing /

By: Poloian, Lynda Gamans
Material type: BookPublisher: New York : Fairchild Books, c2009.Description: xxii, 426 p. : ill. ; 24 cm.ISBN: 9781563676307Program: MARK997Other title: Multichannel retailing [Cover title].Subject(s): Electronic commerce | Internet marketing | Retail trade -- Computer network resourcesDDC classification: 658.8/72
Summary:
As one of the first textbooks to present a comprehensive view of multichannel retailing--the practice of trading through several selling channels concurrently-- Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.872 PO MU (Browse shelf) Available T0013791
REGULAR University of Wollongong in Dubai
Main Collection 		658.872 PO MU (Browse shelf) Available T0013790
Total holds: 0

Includes bibliographical references and index.

As one of the first textbooks to present a comprehensive view of multichannel retailing--the practice of trading through several selling channels concurrently-- Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.

MARK997 UOWD

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