Effective crisis communication : moving from crisis to opportunity Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Includes bibliographical references and index.

Revised and updated edition of this popular introduction to both the theory and practice of effective crisis management.

Defining crisis communication -- Lessons on managing crisis uncertainty -- Lessons on effective crisis communication -- Lessons on effective crisis leadership -- Examples of success and failure in industrial accidents -- Examples of success and failure during outbreaks of food-borne illness -- Examples of success and failure in response to terrorism -- Examples of success and failure during natural disasters -- Examples of success and failure during financial crises -- Learning through failure -- Risk communication -- Responding to the ethical demands of crisis -- Crisis as inspiring renewal through effective crisis communication.