Social media marketing
By: Tuten, Tracy L
Title By: Solomon, Michael R
Material type: BookPublisher: Los Angeles : Sage, c2015.Edition: 2nd ed.Description: xiv, 332 p. : col. ill. ; 24 cm.ISBN: 9781473913011Subject(s): Internet advertising | Internet marketing | Online social networks | Social mediaDDC classification: 658.8/72Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.872 TU SO (Browse shelf) | Available | T0051246 |
Includes bibliographical references and index.
Melding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.