The business of digital publishing : an introduction to the digital book and journal industries /
By: Hall, Frania
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 070.5797 HA BU (Browse shelf) | Available | T0034516 |
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070.50942 BR OU Out of print : | 070.50973 BE WR Writing your journal article in 12 weeks : | 070.52 JA WR Writing for publication : | 070.5797 HA BU The business of digital publishing : | 070.594 JE LI A Librarian's guide on how to publish / | 070.9 HO BU Business strategies for magazine publishing : | 070.9 MU PO A political history of journalism / |
Includes bibliographical references and index.
Developments towards digital production -- Structure for data -- Working with the Web -- Organising and storing content -- The context for ebook formats and ereaders -- Developments in digital professional reference publishing -- Developments in digital publishing for the academic market -- Developments in digital publishing in the education market -- Developments in digital publishing for consumer markets -- Copyright, piracy and other legal issues -- Rights sales and new digital publishing opportunities -- The pricing dilemma -- Content and the new market players -- Futurising publishing structures -- Final word.
Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.