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The business of digital publishing : an introduction to the digital book and journal industries /

By: Hall, Frania
Material type: BookPublisher: London ; New York : Routledge, c2013.Description: xi, 194 p. : ill. ; 25 cm.ISBN: 9780415507318Subject(s): Electronic publishing | Electronic journals -- PublishingDDC classification: 070.5/797 Online resources: Location Map
Summary:
Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
070.5797 HA BU (Browse shelf) Available T0034516
Total holds: 0

Includes bibliographical references and index.

Developments towards digital production -- Structure for data -- Working with the Web -- Organising and storing content -- The context for ebook formats and ereaders -- Developments in digital professional reference publishing -- Developments in digital publishing for the academic market -- Developments in digital publishing in the education market -- Developments in digital publishing for consumer markets -- Copyright, piracy and other legal issues -- Rights sales and new digital publishing opportunities -- The pricing dilemma -- Content and the new market players -- Futurising publishing structures -- Final word.

Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

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