Journalism and PR : unpacking 'spin', stereotypes and media myths
By: Macnamara, Jim
Material type:
BookPublisher: New York : Peter Lang, c2014.Description: xix, 284 p. : ill. ; 23 cm.ISBN: 9781433124273Subject(s): Journalism -- Political aspects | Journalism -- Objectivity | Public relations and politicsDDC classification: 659.2/90704
Summary:
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. This book deals with this topic.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.290704 MA JO (Browse shelf) | Available | T0051415 |
Total holds: 0
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| 659.285 WE ST Strategic financial and investor communications : the stock price story / | 659.285 WH TR The Trojan horse : the growth of commercial sponsorship | 659.28802854678 KA SO Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / | 659.290704 MA JO Journalism and PR : unpacking 'spin', stereotypes and media myths | 659.2930776 KO TO Tourism marketing for cities and towns : | 659.2930776 PA CI City branding and new media : linguistic perspectives, discursive strategies and multimodality | 659.2930776 RI SM Small cities with big dreams : |
Includes bibliographical references and index.
The contentious relationship between journalism and PR -- Understanding journalism -- Understanding public relations -- What 20 years of practice and case studies reveal -- What 100 years of media research reveals -- Journalism and PR today: an international qualitative study -- Future directions for journalism, PR and the public sphere -- Summary of conclusions and recommendations.
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. This book deals with this topic.