Social media and integrated marketing communication : a rhetorical approach
By: Persuit, Jeanne M
Material type:
BookPublisher: Lanham : Lexington Books, 2015.Description: 133 p. ; 24 cm.ISBN: 978-1498516167Subject(s): Communication in marketing | Marketing -- Social aspects | Social media | Communication -- Technological innovationsDDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 PE SO (Browse shelf) | Available | T0017536 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index (p. 117-127).
Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics.