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Strategy builder : how to make and communicate more effective strategies Stephen Cummings and Duncan Angwin

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex ; Hoboken, N.J. : Wiley, c2015.Description: viii, 243 p. : col. ill. ; 24 cmISBN:
  • 9781118707234
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28 .C856 2015
Other classification:
  • BUS000000 | BUS063000
Contents:
Machine generated contents note: PART ONE: THE CONCEPT 1 Opportunities for a new way of developing strategy 5 Seven strengths of drawing strategy 12 What Strategy Builder does 22 PART TWO: DESIGN 25 User's Guide to the Strategy Builder's Framework Profiles 28 Environmental ecology 37 Competitive positioning 71 Resources and capabilities 105 Strategic growth options 139 Managing performance strategically 173 PART THREE: REALIZATION 207 Well-built strategies, simply conveyed 209 Six stratographic principles 213 The power of an arrow Endnotes 240 .
Summary: "A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 CU ST (Browse shelf(Opens below)) Available T0017724

"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "-- Provided by publisher.

Machine generated contents note: PART ONE: THE CONCEPT 1 Opportunities for a new way of developing strategy 5 Seven strengths of drawing strategy 12 What Strategy Builder does 22 PART TWO: DESIGN 25 User's Guide to the Strategy Builder's Framework Profiles 28 Environmental ecology 37 Competitive positioning 71 Resources and capabilities 105 Strategic growth options 139 Managing performance strategically 173 PART THREE: REALIZATION 207 Well-built strategies, simply conveyed 209 Six stratographic principles 213 The power of an arrow Endnotes 240 .

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