The silk road rediscovered : how Indian and Chinese companies are becoming globally stronger by winning in each other's markets
By: Gupta, Anil K
Title By: Pande, Girija | Wang, Haiyan
Material type: BookPublisher: San Francisco : Jossey-Bass, c2014.Edition: 1st ed.Description: xxxi, 269 p. : ill. ; 24 cm.ISBN: 9781118446232Subject(s): Corporations -- India | Investments -- China | BUSINESS & ECONOMICS / ManagementDDC classification: 338.8/8954051 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 338.88954051 GU SI (Browse shelf) | Available | T0017765 |
, Shelving location: Main Collection Close shelf browser
338.8891724 UN DE Understanding multinationals from emerging markets / | 338.88951 WA CH China goes global : | 338.88954 RI SE The rise of Indian multinationals : | 338.88954051 GU SI The silk road rediscovered : | 338.89 FI RE The retail value chain : | 338.9 AC IN Introduction to modern economic growth / | 338.9 AG EN Endogenous growth theory / |
Includes bibliographical references and index.
"A road map for Indian companies who want to do business in ChinaFor almost every large Indian company, China has become mission critical as a market, a supplier, a source of low cost capital, a platform for global advantage, a partner, and a competitor. However, for most Indian executives, their understanding of China is rooted largely in myths. As a result, many Indian executives tend to assume either "if we can succeed in India, we can surely succeed in China" or "China is so different, there's no way we can make any headway there." This much-needed book provides an action-oriented resource for Indian companies to address the challenges and capture the opportunities that China represents. Building on the central premise that succeeding in China is neither impossible nor a cakewalk, this book is based on real-life case studies of several Indian companies who have been successful in China, including Tata Consulting Services, Tata Motors' Jaguar Land Rover subsidiary, Mahindra & Mahindra, NIIT, Sundaram Fasteners and others. Offers a timely guide for Indian companies that want to tap into the multi-faceted opportunities offered by China Filled with case studies of several Indian companies that have made successful inroads in the Chinese marketplace Authors are among the most respected and well-known experts on China and India This book is a must-have guide for Indian companies that want to expand into the global marketplace"--