Marketing mistakes and successes
By: Hartley, Robert F
Title By: Claycomb, Cindy
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2014; ©2014.Edition: 12th ed.Description: viii, 408 p. : ill. ; 23 cm.ISBN: 9781118078464Subject(s): Marketing -- United States -- Case studies | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.800973
Summary:
"Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"--
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.800973 HA MA (Browse shelf) | Available | T0017494 |
Total holds: 0
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| 658.80094 LA MA Market-driven management : strategic and operational marketing / | 658.80096 MA RK Marketing management and strategy : an African casebook / | 658.800973 HA MA Marketing mistakes and successes / | 658.800973 HA MA Marketing mistakes and successes | 658.800994 KO MA Marketing in Australia / | 658.800994 KO MA Marketing in Australia / | 658.800994 LO SE Services marketing : Australia and New Zealand / |
Includes bibliographical references and index.
"Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- Provided by publisher.