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What great brands do : the seven brand-building principles that separate the best from the rest Denise Lee Yohn

By: Material type: TextTextPublication details: San Francisco : Jossey-Bass, A Wiley Brand, c2014.Description: vii, 262 p. ; 24 cmISBN:
  • 9781118611258
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .Y64 2014
Contents:
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 YO WH (Browse shelf(Opens below)) Available T0017495

Includes bibliographical references and index.

Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.

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