What great brands do : the seven brand-building principles that separate the best from the rest
By: Yohn, Denise Lee
Material type:
BookPublisher: San Francisco : Jossey-Bass, A Wiley Brand, c2014.Description: vii, 262 p. ; 24 cm.ISBN: 9781118611258Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 YO WH (Browse shelf) | Available | T0017495 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.827 YO BR Brand media strategy : integrated communications planning in the digital era / | 658.827 YO BR Brand media strategy : integrated communications planning in the digital era / | 658.827 YO FU Fusion : | 658.827 YO WH What great brands do : the seven brand-building principles that separate the best from the rest | 658.827019 GA BR Brand psychology : consumer perceptions, corporate reputations | 658.82702854678 RO DI Digital branding : | 658.827092 MI BR Brand it like Beckham : the story of how brand Beckham was built / |
Includes bibliographical references and index.
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.