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Managing strategic design /

By: Holland, Ray
Title By: Lam, Busayawan
Material type: BookPublisher: London : Palgrave Macmillan, c2014.Description: xii, 343 p. : ill. ; 24 cm.ISBN: 9781137325945Subject(s): Product design | Product management | Strategic planningDDC classification: 658.5
Summary:
Blending theory with a wealth of practical applications and examples, this book provides a long overdue consideration of design and its strategic role within businesses and organisations. Suitable for students and practitioners, the authors redefine design and emphasise its power to contribute to management throughout the organisation.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.5 HO MA (Browse shelf) Available T0029249
Total holds: 0

Blending theory with a wealth of practical applications and examples, this book provides a long overdue consideration of design and its strategic role within businesses and organisations. Suitable for students and practitioners, the authors redefine design and emphasise its power to contribute to management throughout the organisation.

PART I: INTRODUCING STRATEGIC DESIGN 1. Strategic Design 2. Planning Strategic Design PART II: MANAGING STRATEGIC DESIGN AT CORE BUSINESS LEVEL 3. Design-led Branding 4. Design-driven Innovation 5. Establishing Design in the Organisation PART III: MANAGING STRATEGIC DESIGN AT CORPORATE LEVEL 6. Design-driven Organisation 7. Triple Bottom Line Organisation 8. Strategic Design Model for E-Business 9. Strategic Design for the Public and Voluntary Sectors.

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