Strategic management for tourism, hospitality and events
By: Evans, Nigel
Material type: BookPublisher: London : Routledge Taylor & Francis Group, c2015Edition: 2nd ed.Description: xx, 708 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415837248Subject(s): Tourism -- Management | Hospitality industry -- Management | Strategic planningDDC classification: 910.68/4Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 910.684 EV ST (Browse shelf) | Available | T0051664 |
, Shelving location: Main Collection Close shelf browser
910.68 RU RA Rural tourism and enterprise : | 910.68 TO UR Tourism innovation : | 910.684 AC CE Accessible tourism : concepts and issues / | 910.684 EV ST Strategic management for tourism, hospitality and events | 910.684 FU TU The future of tourism : | 910.684 LI NK Linking urban and rural tourism : | 910.688 AD VA Advances in tourism destination marketing : |
Includes bibliographical references and indexes.
Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.