Humanizing big data : marketing at the meeting of data, social science and consumer insight /
By: Strong, Colin
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8340285 ST HU (Browse shelf) | Available | T0017881 |
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658.834 LI BU Buyology : truth and lies about why we buy / | 658.834 LI BU Buyology : | 658.834 SZ UN Understanding the consumer / | 658.8340285 ST HU Humanizing big data : marketing at the meeting of data, social science and consumer insight / | 658.83402856312 SZ SO Social media data mining and analytics | 658.834082 QU WH What shes not telling you : why women hide the whole truth and what marketers can do about it / | 658.834083 LI BR BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / |
Includes bibliographical references and index.
Between tweets, likes, comments, blogs, videos and images, today's customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization's overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.Topics covered include: the current limitations associated with big data, the differences between deriving the what, how and why from data, how to use social science to provide frameworks for a smart data agenda, privacy and personal data and the role of market research in a marketing strategy.