Fundamentals of public relations and marketing communications in Canada /
Title By: Lymer, Leah-Ann [edited by] | Carney, William Wray [edited by]
Material type: BookPublisher: Edmonton, Alberta : Pica Pica Press, c2015.Description: xiv, 520 p. : ill. ; 24 cm.ISBN: 978-1772120448Subject(s): Communication in marketing -- Canada -- Textbooks | Public relations -- Canada -- TextbooksItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 FU ND (Browse shelf) | Available | T0029670 |
, Shelving location: Main Collection Close shelf browser
658.802 FI MA Marketing genius | 658.802 FI MA Marketing communications : discovery, creation and conversations | 658.802 FR CH The channel advantage. | 658.802 FU ND Fundamentals of public relations and marketing communications in Canada / | 658.802 GE EV Events as a strategic marketing tool / | 658.802 GL OB Global marketing strategies for the promotion of luxury goods | 658.802 GO UP Uprising : |
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.