Advances in advertising research (Vol. IV) : the changing roles of advertising
Title By: Rosengren, Sara [Edited by] | Dahlen, Micael [Edited by] | Okazaki, Shintaro [Edited by]
Material type:
BookSeries: Publisher: Wiesbaden : Springer Gabler, c2013.Description: xii, 407 p. : ill. ; 22 cm.ISBN: 978-3658042165Subject(s): Advertising Research
Summary:
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai PHD Shelf | 659.1 AD VA (Browse shelf) | Available | T0018380 |
Total holds: 0
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
The Roles of Advertising.- The Faces of Advertising.- Reception of Advertising.- Perceptions of Advertising.