Click.ology : what works in online shopping and how your business can use consumer psychology to succeed
By: Jones, Graham (Writer on Internet psychology) [author.]
Material type:
BookPublisher: London : Nicholas Brealey Publishing, 2014Description: viii, 195 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781857886047Other title: Clickology.Subject(s): Electronic commerce -- Psychological aspects | Teleshopping -- Psychological aspects | Consumer behavior | Business enterprises -- Computer network resources | Web site developmentDDC classification: 658.8342
Summary:
"The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 JO CL (Browse shelf) | Available | T0051834 |
Total holds: 0
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| 658.8342 HO CO Consumer behavior / | 658.8342 HO CO Consumer behavior / | 658.8342 HO LA Laddering : unlocking the potential of consumer behavior / | 658.8342 JO CL Click.ology : what works in online shopping and how your business can use consumer psychology to succeed | 658.8342 KA CO Consumer behavior | 658.8342 KA CO Consumer behavior | 658.8342 KA ST Study guide for consumer behavior |
Includes bibliographical references (pages [183]-190) and index.
"The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description.