Ads to icons : how advertising succeeds in a multimedia age /

Material type:

BookPublisher: London ; Philadelphia : Kogan Page, c2009.Description: xv, 343 p. : ill ; 25 cm.ISBN: 9780749449360; 0749449365Subject(s): Advertising -- Case studies | Advertising campaigns -- Case studiesDDC classification: 659.1/13

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.113 SP AD (Browse shelf)	Available		T0044884
REGULAR	University of Wollongong in Dubai Main Collection	659.113 SP AD (Browse shelf)	Available		T0031437

Total holds: 0

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Previous	659.111 SM TA Targeted : how technology is revolutionizing advertising and the way companies reach consumers /	659.111 ST TR Truth, lies, and advertising : the art of account planning /	659.113 RO CA Campaigns that shook the world : the evolution of public relations	659.113 SP AD Ads to icons : how advertising succeeds in a multimedia age /	659.113 SP AD Ads to icons : how advertising succeeds in a multimedia age /	659.113 TA ST Strategic thinking for advertising creatives /	659.1137 TH AD Advertising age : the principles of advertising and marketing communication at work /	Next

Includes bibliographical references (p. [363]-367) and index.

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