Ads to icons : how advertising succeeds in a multimedia age /
By: Springer, Paul
Material type: BookPublisher: London ; Philadelphia : Kogan Page, c2009.Description: xv, 343 p. : ill ; 25 cm.ISBN: 9780749449360; 0749449365Subject(s): Advertising -- Case studies | Advertising campaigns -- Case studiesDDC classification: 659.1/13Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.113 SP AD (Browse shelf) | Available | T0044884 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.113 SP AD (Browse shelf) | Available | T0031437 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
659.111 ST TR Truth, lies, and advertising : the art of account planning / | 659.113 RO CA Campaigns that shook the world : the evolution of public relations | 659.113 SP AD Ads to icons : how advertising succeeds in a multimedia age / | 659.113 SP AD Ads to icons : how advertising succeeds in a multimedia age / | 659.113 TA ST Strategic thinking for advertising creatives / | 659.1137 TH AD Advertising age : the principles of advertising and marketing communication at work / | 659.119 FO AD Advertising. |
Includes bibliographical references (p. [363]-367) and index.