Business research : a practical guide for undergraduate & postgraduate students
By: Collis, Jill
Title By: Hussey, Roger
Material type: BookPublisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.Edition: 4th ed.Description: xxiii, 351 p. : ill. ; 24 cm.ISBN: 9780230301832Other title: Business research : a practical guide for undergraduate and postgraduate students.Subject(s): Business -- Research -- MethodologyDDC classification: . Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 650.072 CO BU (Browse shelf) | Available | T0018844 |
, Shelving location: Main Collection Close shelf browser
650.072 CA AP Applied business research : | 650.072 CO BU Business research methods / | 650.072 CO BU Business research methods | 650.072 CO BU Business research : | 650.072 HA ES Essentials of business research methods / | 650.072 HA ES Essentials of business research methods / | 650.072 HA ES Essentials of business research methods |
Includes bibliographical references and index.
A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions