Normal view MARC view ISBD view

Business research : a practical guide for undergraduate & postgraduate students

By: Collis, Jill
Title By: Hussey, Roger
Material type: BookPublisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.Edition: 4th ed.Description: xxiii, 351 p. : ill. ; 24 cm.ISBN: 9780230301832Other title: Business research : a practical guide for undergraduate and postgraduate students.Subject(s): Business -- Research -- MethodologyDDC classification: . Online resources: Location Map
Summary:
A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
650.072 CO BU (Browse shelf) Available T0018844
Total holds: 0

Includes bibliographical references and index.

A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions

Powered by Koha