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Business research methods

By: Quinlan, Christina
Title By: Babin, Barry | Carr, John | Griffin, Mitch | Zikmund, William G
Material type: BookPublisher: Andover, Hampshire, UK : South-Western Cengage Learning, c2011.Edition: 1st ed.Description: xxvii, 489 p. : col. ill ; 24 cm.ISBN: 9781473704855Program: OPS922, MGNT925Subject(s): Management -- Research | Business -- Research | Business -- Research -- MethodologyDDC classification: 658.0072 QU BU Online resources: Ebook
Summary:
Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
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Item type Current location Call number Status Notes Date due Barcode Item holds Course reserves
TEACHER REF Tardis 658.0072 QU BU (Browse shelf) Checked out Requested by Osama AlHares (672712) 05/26/2019 T0061745
3 DAY LOAN Main Collection 658.0072 QU BU (Browse shelf) Available Ebook Available T0057506 1

MBA908 Summer2020

CRS Closed Reserve 658.0072 QU BU (Browse shelf) Available T0037989

MGNT922 / OPS922 Autumn2020

CRS Closed Reserve 658.0072 QU BU (Browse shelf) Available T0051952
Total holds: 1

Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

OPS922, MGNT925

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