The ROI of pricing : measuring the impact and making the business case

Title By: Liozu, Stephan | Hinterhuber, Andreas

Material type:

BookPublisher: London : New York : Routledge, Taylor & Francis Group, 2014.Description: xvii, 220 p. ; 24 cm.ISBN: 9780415833790; 9780415730716 (pbk)Subject(s): PricingDDC classification: 658.8/16

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Holdings ( 1 )

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.816 RO IO (Browse shelf)	Available		T0052050

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Previous	658.816 NA ST The strategy and tactics of pricing : a guide to growing more profitably /	658.816 PR IC Pricing perspectives : marketing and management implications of new theories and applications /	658.816 PR IC Pricing strategy implementation :	658.816 RO IO The ROI of pricing : measuring the impact and making the business case	658.816 SC PR Pricing strategies : a marketing approach /	658.816 SM PR Pricing strategy : setting price levels, managing price discounts, & establishing price structures /	658.82 FU BR Brand advocates : turning enthusiastic customers into a powerful marketing force /	Next

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The ROI of pricing : measuring the impact and making the business case

Title By: Liozu, Stephan | Hinterhuber, Andreas

, Shelving location: Main Collection Close shelf browser