Political marketing : principles and applications /
By: Lees-Marshment, Jennifer
Material type:
BookPublisher: London : Routledge, c2014.Edition: 2nd ed.Description: xvii, 273 p. : ill. ; 25 cm.ISBN: 9780415632072Subject(s): Campaign management | Political campaigns | Marketing -- Political aspectsDDC classification: 324.7/3 Online resources: Location Map
Summary:
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 324.73 LE PO (Browse shelf) | Available | T0018906 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 324.4 CA QU A quiet word : | 324.6208691096 BO GR Grounding leadership ethics in African diaspora and election rights | 324.73 JO NE Negative politocal advertising : | 324.73 LE PO Political marketing : | 324.73 LE PO Political marketing : | 325 KA MO Moving millions : | 325 OX FO The Oxford handbook of the politics of international migration / |
Includes bibliographical references and index.
1. Introduction to Political Marketing -- 2. Political Strategy -- 3. Political Market Research -- 4. Political Branding -- 5. Internal Political Marketing -- 6. Static Political Marketing Communication -- 7. Relational and Interactive Political Marketing Communication -- 8. Political Delivery Marketing -- 9. Political Marketing and Democracy.
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.