Mass customization : the new frontier in business competition /
By: Pine, B. Joseph
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, c1993.Description: xxi, 333 p. : ill ; 24 cm.ISBN: 0875843727 :Program: TBS931Subject(s): Technological innovations -- Management | Manufactures -- Technological innovations -- Management | Service industries -- Technological innovations -- Management | New products -- Management | Competition | Mass productionDDC classification: 658.5/75
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 PI MA (Browse shelf) | Available | T0031517 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 PI MA (Browse shelf) | Available | T0031518 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 301-322) and index.
Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.
TBS931