Social media risk and governance : managing enterprise risk
By: Mennie, Phil
Material type: BookPublisher: London : Kogan Page, c2015.Description: x, 220 p. : ill. ; 24 cm.ISBN: 9780749474577Subject(s): Risk management | Business enterprises -- Computer networks | Personnel management -- Computer programs | Internet -- Security measures | BUSINESS & ECONOMICS / Insurance / Risk Assessment & Management | COMPUTERS / Web / Social Networking | COMPUTERS / Internet / Security | BUSINESS & ECONOMICS / Human Resources & Personnel Management | COMPUTERS / Internet / GeneralDDC classification: 659.20285/4678Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.202854678 ME SO (Browse shelf) | Available | T0019573 |
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659.202854678 CL SO Social media strategy : | 659.202854678 CR ON Online PR & social media for experts, authors, consultants, and speakers : develop your reputation, get found, and attract a following / | 659.202854678 CR ON Online PR & social media for experts, authors, consultants, and speakers : develop your reputation, get found, and attract a following / | 659.202854678 ME SO Social media risk and governance : managing enterprise risk | 659.202854678 SH AR Share this : the social media handbook for PR professionals / | 659.202854678 SH AR Share this too : more social media solutions of public relations (CIPR) / | 659.202856752 HO TR Trust me, I'm lying : confessions of a media manipulator / |
Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.
Machine generated contents note: Part 1 - IntroductionPart 2 - RiskPart 3 - StrategyPart 4 - Data privacy and controlPart 5 - GovernancePart 6 - Policy, training and awarenessPart 7 - Crisis managementPart 8 - SecurityPart 9 - Regulatory response.