Events marketing management : a consumer perspective
By: Reic, Ivna
Material type:
BookPublisher: London : Routledge, 2017.Description: x,292 p. ; ill. ; 24 cm.ISBN: 9780415533584Subject(s): Events marketing | Marketing management | Marketing | ManagementDDC classification: 394.2 RE EV Online resources: Location Map
Summary:
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser’s perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 394.2 RE EV (Browse shelf) | Available | T0018281 |
Total holds: 0
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| 394.2 JA PR Promoting and marketing events : | 394.2 MA SP Special event production : | 394.2 PI EV Events project management | 394.2 RE EV Events marketing management : | 394.2 VE RE Research methods for arts and event management | 394.200683 VA HU Human resource management for the event industry | 394.2068 BL EV Events management : |
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser’s perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events.