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How to measure anything : finding the value of "intangibles" in business /

By: Hubbard, Douglas W, 1962-
Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2007.Description: xv, 287 p. : ill ; 24 cm.ISBN: 9780470110126 (cloth)Subject(s): Intangible property -- ValuationDDC classification: 657/.7 Online resources: Location Map
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
657.7 HU HO (Browse shelf) Available T0031555
Total holds: 0

Includes bibliographical references and index.

The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference & attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Bringing the pieces together.

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