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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control Bikramjit Rishi

By: Material type: TextTextPublication details: Hershey, PA : Business Science Reference, an imprint of IGI Global, c2015.Description: xxi, 389 p. : ill. ; 26 cmISBN:
  • 9781466681392
Subject(s): DDC classification:
  • 658.8/4091767 23
LOC classification:
  • HF5415.33.I73 I85 2015
Summary: "This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Islamic Collection 658.84091767 RI IS (Browse shelf(Opens below)) Available T0018944

Includes bibliographical references (p. 334 -376) and index.

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"-- Provided by publisher.

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