Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
By: Rishi, Bikramjit
Material type:
BookPublisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, c2015.Description: xxi, 389 p. : ill. ; 26 cm.ISBN: 9781466681392Subject(s): Consumer -- Research -- Islamic countries | Marketing -- Islamic countries | Consumer behavior -- Islamic countriesDDC classification: 658.8/4091767
Summary:
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Islamic Collection | 658.84091767 RI IS (Browse shelf) | Available | T0018944 |
Total holds: 0
, Shelving location: Islamic Collection Close shelf browser
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| 658.80088297 AL PR The principles of Islamic marketing / | 658.80088297 AL PR The principles of Islamic marketing / | 658.80091767 MA RK Marketing in the emerging markets of Islamic countries / | 658.84091767 RI IS Islamic perspectives on marketing and consumer behavior : planning, implementation, and control | 709.1767 KH TI The timeline history of Islamic art and architecture / | 709.17671 BL IS Islamic arts / | 709.17671 BL IS Islamic arts / |
Includes bibliographical references (p. 334 -376) and index.
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"-- Provided by publisher.