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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

By: Rishi, Bikramjit
Material type: BookPublisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, c2015.Description: xxi, 389 p. : ill. ; 26 cm.ISBN: 9781466681392Subject(s): Consumer -- Research -- Islamic countries | Marketing -- Islamic countries | Consumer behavior -- Islamic countriesDDC classification: 658.8/4091767
Summary:
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Islamic Collection
658.84091767 RI IS (Browse shelf) Available T0018944
Total holds: 0

Includes bibliographical references (p. 334 -376) and index.

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"-- Provided by publisher.

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