Marketing, sales and customer management (MSC) : an integrated overall B2B management approach
By: Hofmaier, Richard
Material type:
BookPublisher: Munich : De Gruyter Oldenbourg, c2015.Description: ix, 251 p. : ill. ; 25 cm.ISBN: 978-3110410259Subject(s): Marketing | Sales | Customer relations -- Management
Summary:
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 HO MA (Browse shelf) | Available | T0018947 |
Total holds: 0
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This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.