Campaign strategies and message design : a practitioner's guide from start to finish /
By: Moffitt, Mary Anne
Material type:
BookPublisher: Westport, Conn. : Praeger, 1999.Description: xi, 207 p. : ill ; 25 cm.ISBN: 0275955923 (acid-free paper); 0275964701 (pbk. : acid-free paper)Subject(s): Publicity | Mass media -- Social aspects | Corporate imageDDC classification: 659
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659 MO CA (Browse shelf) | Available | T0031558 |
Total holds: 0
Includes bibliographical references (p. [201]-203) and index.