Normal view MARC view ISBD view

Enterprise relationship management : a paradigm for alliance success

By: Humphries, Andrew
Title By: Gibbs, Richard
Material type: BookPublisher: Farnham, Surrey : Gower, c2015.Description: xv, 215 p. : ill. ; 25 cm.ISBN: 978-1472429087Subject(s): Strategic alliances (Business) | Relationship managementDDC classification: 658/.046 Online resources: Location Map
Summary:
In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage. Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations that offer the greatest value. The text includes an explanation of the context for collaboration, the principles and drivers for success, as well as techniques for appraisal and management. This is an excellent overview of the tools, techniques and philosophies behind an enterprisea (TM)s successful management of its strategically important relationships. Enterprise Relationship Management will help ensure your organisation has the requisite ability to form, manage, retire and exit partnerships in a fluid and agile way. Whether you are in sales or marketing or finance and operations, this book will show you how to get the most from your partnerships.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.046 HU EN (Browse shelf) Available T0053129
Total holds: 0

Includes bibliographical references (p. 205-210) and index.

The extended organisation -- The complex challenges of collaboration management -- The right culture for collaboration -- Operational implications of culture -- Drivers to success -- Collaboration appraisal -- From cost to value creation in outsourcing and facilities management relationships -- Principles of collaboration management : a formal discipline -- Practical collaboration management: a formal discipline -- A strategic view : the G + H partnering types -- ERM : the core competence of the future.

In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage. Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations that offer the greatest value. The text includes an explanation of the context for collaboration, the principles and drivers for success, as well as techniques for appraisal and management. This is an excellent overview of the tools, techniques and philosophies behind an enterprisea (TM)s successful management of its strategically important relationships. Enterprise Relationship Management will help ensure your organisation has the requisite ability to form, manage, retire and exit partnerships in a fluid and agile way. Whether you are in sales or marketing or finance and operations, this book will show you how to get the most from your partnerships.

Powered by Koha