Hello, my name is awesome : how to create brand names that stick
By: Watkins, Alexandra
Material type:
BookPublisher: San Francisco : Berrett-Koehler Publishers, c2014.Description: x, 98 p. : ill. ; 22 cm.ISBN: 9781626561861Subject(s): Branding (Marketing) | Brand name products | BUSINESS & ECONOMICS / GeneralDDC classification: 658.8/27
Summary:
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 WA HE (Browse shelf) | Available | T0053212 |
Total holds: 0
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| 658.827 VE BR Branding demystified : plans to payoffs / | 658.827 VI BR Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | 658.827 WA BR Branding with brains : the science of getting customers to choose your company / | 658.827 WA HE Hello, my name is awesome : how to create brand names that stick | 658.827 WH DE Designing brand identity : an essential guide for the whole branding team / | 658.827 WH DE Designing brand identity : | 658.827 WH DE Designing brand identity : |
Includes index.
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.